Hong Building - 1 Units for Sale

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Hong Building – PropertyGuru Market Pulse Insights

Latest PropertyGuru search trends over the past month keep the development visible among area-focused browsing activity in Farrer Park / Serangoon Rd. This project remains part of the local consideration set for buyers exploring the district's apartment options.

Pricing by Unit Types:

• 2-Bedroom Units:
  • Avg Asking Price: S$ 2.25M
  • Avg PSF: S$ 1,646 psf (15.3% lower compared to Farrer Park / Serangoon Rd average of S$ 1,943 psf)
  • Available Units: 1

Key Takeaway: Market demand indicators point strongly towards the 2-Bedroom configurations as the primary focus for this development. With only a single unit currently listed, the property presents a highly selective opportunity for buyers seeking entry into the area at a significant value. The current pricing sits at a notable discount relative to the broader district average, which may attract interest from value-oriented seekers. Such a competitive price point combined with limited inventory suggests a stable floor for the project's market positioning.

Location & Lifestyle Highlights — Hong Building 650m (8 mins) to FARRER PARK MRT STATION — This station on the North-East Line provides a direct link to the city center and major interchanges, making daily travel very efficient. Hong Building offers a modern and efficient living space right in the heart of a vibrant district where traditional charm meets urban convenience. It is a practical choice for those who want a functional home base surrounded by a huge variety of local food and essential services. Nearby hotspots: MRT Stations:

• BOON KENG MRT STATION (1497m, 17-18 mins) — This second rail option on the North-East Line gives residents more flexibility for commuting towards the north or downtown.

Bus Stops (32 within 1 km):

• KENTISH LODGE (214m, 2-3 mins) — This very close stop makes it easy to hop on a bus for quick trips around the immediate neighborhood.
• KENTISH GREEN (290m, 3-4 mins) — Another nearby boarding point that adds to the excellent public transport coverage for the area.
• BLK 51/OPP PEK KIO MKT (393m, 4-5 mins) — Conveniently located for residents returning home after doing their marketing or grabbing a meal.

Education & Early Learning:

• PCF SPARKLETOTS PRESCHOOL @ MOULMEIN-CAIRNHILL BLK 10 (DS) (571m, 6-7 mins) — A reliable and nearby early childhood education option for parents with young children.
• NORTHLIGHT SCHOOL (713m, 8-9 mins) — This specialized secondary institution is within easy walking distance for students living in the area.
• FARRER PARK PRIMARY SCHOOL (884m, 10-11 mins) — A well-established primary school located less than a kilometer away, perfect for families with school-going kids.

Healthcare & Wellness:

• TRUE CARE CLINIC (417m, 5-6 mins) — Having a medical clinic so close by is very reassuring for handling common family health needs quickly.
• FARRER PARK HOSPITAL (631m, 7-8 mins) — This major private healthcare facility provides comprehensive medical services and specialist care just a short walk away.
• STARMED SPECIALIST CENTRE (661m, 7-8 mins) — A modern ambulatory care center nearby that offers specialized diagnostic and treatment services.

Shopping & Retail:

• FAIRPRICE (792m, 9-10 mins) — The go-to spot for daily groceries and household essentials is within a comfortable walking distance.
• CITY SQUARE MALL (859m, 10-11 mins) — This large eco-mall offers a huge range of retail shops, a cinema, and a supermarket for all your lifestyle needs.
• ROCCA BALESTIER (819m, 9-10 mins) — A handy neighborhood shopping point for quick purchases and various local services.

Dining & Food:

• NG AH SIO PORK RIBS EATING HOUSE (32m, 1 min) — One of Singapore's most famous bak kut teh spots is literally at your doorstep for a classic local meal.
• OLD LAI HUAT SEAFOOD RESTAURANT (95m, 1-2 mins) — Famous for its signature dishes, this long-standing eatery is perfect for family dinners just seconds away.
• BRUNCHES CAFE (398m, 4-5 mins) — A charming themed cafe nearby that is great for a weekend coffee or a relaxed brunch with friends.

Places of Worship:

• SAKYA MUNI BUDDHA GAYA TEMPLE (775m, 9-10 mins) — Also known as the Temple of 1,000 Lights, this iconic cultural landmark is easily accessible.
• TASEK UTARA MOSQUE (919m, 11-12 mins) — A local place of worship that serves the community's spiritual needs within the neighborhood.

Highly attractive for: Young Professionals, Food Enthusiasts, Medical Professionals, Property Investors

Market & Rental Insights

Hong Building presents a boutique residential profile with a focus on long-term stability rather than high-frequency market turnover.

• PG Pulse Insight: The project maintains a stable market presence, characterized by a closely-held nature and a focus on capital preservation.

Published date: August 2, 2026