Hong Building - 1 Units for Sale

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Hong Building – PropertyGuru Market Pulse Insights

Latest PropertyGuru search trends keep the development visible among area-focused browsing activity within the Farrer Park / Serangoon Rd market over the past 30 days. This project continues to register in recent property search patterns as seekers evaluate residential options in this specific locale.

Pricing by Unit Types:

• 2-Bedroom Units:
  • Avg Asking Price: S$ 2.50M
  • Avg PSF: S$ 1,829 psf (7.77% lower compared to Farrer Park / Serangoon Rd average of S$ 1,983 psf)
  • Available Units: 1

Key Takeaway: Market demand indicators point toward the 2-bedroom configuration as the primary focus for this development given the current inventory profile. With the average pricing sitting at a 7.77% discount relative to the broader district average, the property offers a competitive entry point into the area. The limited availability of just one unit suggests a high-scarcity environment that may appeal to value-oriented buyers. Such pricing discipline combined with low supply supports a stable market position for the development.

Location & Lifestyle Highlights — Hong Building 650m (8 mins) to FARRER PARK MRT STATION — Direct access to the North-East Line makes commuting to the city center and Orchard Road fast and straightforward. Hong Building offers a practical and efficient urban base, perfect for those who value being right in the heart of a vibrant, well-connected neighborhood. It is a great choice for anyone looking for a modern space that balances work and city living without the fuss. Nearby hotspots: MRT Stations:

• BOON KENG MRT STATION (1497m, 17-18 mins) — Provides an additional connection point on the North-East Line for more travel options across the island.

Bus Stops (32 within 1 km):

• KENTISH LODGE (214m, 2-3 mins) — Very close by for a quick hop onto local services heading towards the city or nearby estates.
• KENTISH GREEN (290m, 3-4 mins) — Another handy stop just a short walk away, making daily travel even more flexible.

Education & Early Learning:

• NORTHLIGHT SCHOOL (713m, 8-9 mins) — Conveniently located nearby, offering specialized secondary education within walking distance.
• FARRER PARK PRIMARY SCHOOL (884m, 10-11 mins) — A reputable primary option close to home, ideal for families with young children.
• PCF SPARKLETOTS PRESCHOOL @ MOULMEIN-CAIRNHILL BLK 10 (DS) (571m, 6-7 mins) — Reliable early childhood care and education just a short stroll away.

Healthcare & Wellness:

• FARRER PARK HOSPITAL (631m, 7-8 mins) — Major medical facility nearby providing comprehensive specialist care and emergency services.
• STARMED SPECIALIST CENTRE (661m, 7-8 mins) — Modern ambulatory center offering quick access to specialized health screenings and treatments.
• TRUE CARE CLINIC (417m, 5-6 mins) — Handy neighborhood clinic for immediate medical consultations and daily healthcare needs.

Shopping & Retail:

• CITY SQUARE MALL (859m, 10-11 mins) — Large lifestyle hub with a wide range of retail shops, a cinema, and a supermarket for all your needs.
• FAIRPRICE (792m, 9-10 mins) — Reliable spot for your weekly grocery runs and household essentials.
• ROCCA BALESTIER (819m, 9-10 mins) — Nearby shopping point offering more variety for dining and retail services.

Dining & Food:

• NG AH SIO PORK RIBS EATING HOUSE (32m, 1 min) — Famous local heritage food right at your doorstep for a quick and delicious meal.
• OLD LAI HUAT SEAFOOD RESTAURANT (95m, 1-2 mins) — Excellent seafood dining option just a few steps away, perfect for family dinners.
• BRUNCHES CAFE (398m, 4-5 mins) — Charming spot nearby for a relaxed weekend coffee or a casual afternoon bite.

Highly attractive for: Urban Professionals, Business Owners, Young Couples, Savvy Investors

Market & Rental Insights

Hong Building presents a boutique residential profile with a focus on long-term stability rather than high-frequency market turnover.

• PG Pulse Insight: The project maintains a stable market presence, characterized by a closely-held nature and a focus on capital preservation.

Published date: May 25, 2026